4 Benefits of Having an Explainer Video for Your Business
4 Benefits of Having an Explainer Video for Your Business
If you’re a business owner, you may realize that the competition among companies is more challenging these days. Especially in this digital world where technology plays a role in the company— old strategies are no longer an option. As a business, you need to rethink and reshape some innovative, creative, and effective strategies to get recognition from customers. If you still have no idea, you can start considering explainer videos as an effective solution.
Explainer videos are considered the right marketing tool to help you deliver your company’s services effectively. By involving eye-catching animation and engaging storytelling, you can educate your customers in an entertaining and fun way. This strategy has become famous among companies.
If you’re still hesitant, here are 4 benefits of involving explainer videos as part of your digital marketing strategy.
#1. Simplify the Explanation About Your New Services
With so much information on the internet, people tend to have a hard time processing it, especially terms that sound foreign to their ears. According to the Nielsen Norman Group, only 10% of people remember the information they hear. If you want to deliver your services, you should find an effective way that’s still easy for your customers to understand. A good way to deliver information in an efficient manner is by using corporate explainer videos.
A survey found that 96% of people watch an explainer video to learn more about a product or service and 86% of them are convinced to buy something after watching a video. Those facts prove how essential explainer videos are for gaining customers. As a medium that functions to retain attention, you must be able to make explainer videos that make customers feel that they are part of the story.
Make their problem the source of the story and give them solutions from your company’s services. Make sure you’ve already done your research to find the real problem with your customers. Also, add some supporting elements to the videos like appealing animation, design, or colors to keep your customers entertained.
#2. Increase the Visibility of Your Company
With new companies appearing on the radar and growing significantly, you need to make sure that your company survives among the competition. One of the ways to survive is to make sure that your company stands out. Sometimes, it can be challenging. You need an innovative, creative, and effective solution for that, and explainer videos might be it.
Utilizing explainer videos will help you promote your company’s individuality, values, and services in a fun, entertaining, but also meaningful way. You can apply some attractive additions such as a funny intro, colorful background, or even good music that makes customers enjoy watching your videos until the end. That way, your message can be delivered and you can keep your audience engaged.
If you are still hesitant because of a limited budget, you can use free apps available on the Internet. But if you have the funds to do so, you can ask for professional help from a graphic designer or animator to make your videos look better.
#3. Boost Your SEO Ranking
Another benefit you’ll get by using explainer videos is that this strategy will help you boost your SEO ranking. In fact, this strategy is no longer a secret among companies. A lot of them have applied this as part of their SEO strategy. Besides, there is a study that video content drives about a 157% increase in organic traffic from search engine results pages (SERPs).
By looking at these facts, you shouldn’t hesitate anymore to use this strategy for boosting your SEO. Before making explainer videos, you have to do your research to find out what your customers would like to see.
There are some ways for you to increase your SEO ranking. For example, you could feature your videos on your website, share them on social media, or put them in your FAQ. This way, more customers can easily find your explainer videos and your site will get a steady amount of traffic.
#4. Gain Trust and Loyalty from Customers
Trust and loyalty from customers are two crucial elements for the sustainability of your company in the future. It’s important to always prioritize them so your customers will stay with your company and not switch to your competitors. For this case, explainer videos are the best solution.
Explainer videos are such great tools for you to explain complex information in a short time with memorable animation or design. Besides, your explainer videos can be your tool to show that you know your customers well. That you also understand their problems and are ready to help them with your service company.
Make your explainer videos with a powerful narrative style that focuses on your customer's concerns and values. You can make your narrative more approachable by adopting some style such as motion graphics, whiteboard animation, and even live-action. This will make your company more trustworthy, professional and can help your customers to understand information better.
We hope this article will inspire and motivate you to start making explainer videos. For sure, explainer videos are powerful tools to help you get more customers, increase the invisibility of your company, boost your SEO ranking, and more. Even though it looks beneficial, you should pay attention to video-making details to prevent any mistakes (even small ones) that can ruin all your effort.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).