5 FAST Ways to Grow Your Email List on Shopify

Everything you need to grow your email list, create an opt-in offer and double down on your conversions.
Redde Payments
3 min to read

5 FAST Ways to Grow Your Email List on Shopify

Are you looking for the best way to grow your email list but not sure where to start? The number of subscribers you can get per day, per month, can depend on your niche or the type of content you publish. Today, we're going to teach you 5 proven ways to successfully grow your email subscription list on Shopify.

1. Provide a compelling offer

A compelling offer can give you the opportunity to turn more site visitors into recurring customers. What does this mean? Well, let's look at an example.

Say you would like to offer a 10% discount to your Shopify store visitors for their first purchase, but your product's selling price is $700. Would you rather go with saying (Hey there! Here is your 10% welcome offer) or (Hey there! Here is your $70 off coupon)?

Visual attraction is important when showcasing your offers. In the above example, offering a $70 discount appears more attractive than the 10% discount, even though they are the same sale. The opposite applies if your selling price is lower, like $15. In this case, it's better to say there is a 10% discount instead of saying there is a $1.50 off coupon. This is a simple, effective way to grow your subscriber list. Let's move on to the second way to get more email list subscribers.

2. Make entering an email address easy

We live in a time where we would all like everything to be done quickly. It's not recommended to ask your visitors for their first name, last name, full address, phone number or the reasons why he/she would like to subscribe from the very beginning. The more complicated your entry form is, the less likely your visitors will be willing to fill it out. Instead, try obtaining just your visitor's email and at very most their first and last name only. Then later you can ask them for more identifying information about appropriate funnels. It's important not to overwhelm your site visitors. The idea is to get their foot through the door first!

3. Minimize the amount of clicks it takes to subscribe

Most websites have their opt-in form placed on their homepage or their product page on their Shopify store. These two locations are great since they are arguably one of the most important pages for any eCommerce website. But what happens if people land on any other page?

Don’t make this common mistake of only having your subscription option on selected key pages. Instead, include a feature like a widget just above the foot of your site. This way, it can be visible on all your pages so that you don't miss out on any potential subscriber opportunities. Visitors should be able to subscribe to your newsletter at any point on your website, no matter where they are located.

4. Invite subscribers through your social networks

Email marketing is far from dead, but it's true that nowadays, lots of people prefer to communicate on social networks like Facebook, Instagram or Twitter. Why not reach out to your social media connections directly?

For instance, you can invite the people following you on your most engaged social media platform to join your newsletter. One of the best ways to do this is by creating a dedicated landing page for those followers. This is where you can showcase your business and best selling features. You can even add a section listing why they should subscribe to your email list and what they can look forward to.

After that, make a special post or tweet the link to the signup page to push for more subscribers. Be sure to pin the post when possible for even more exposure! Who knows? A few hundred extra emails per month can increase the chances of you getting more permanent clients.

5. Use Blurify Shopify app

Did you know that popups are harmful to your business and search engines? Don't worry, the Shopify experts Marouane RHAFLI and Hisham Hadraoui came to the rescue by developing Blurify for Shopify merchants.

Blurify is a Shopify app that showcases your coupon as a blurry image. This way, merchants don't have to use a popup to see the coupon clearly. Blurify is a simple but genius app!

In conclusion

Building an engaging email list requires plenty of effort, energy and a deep understanding of your audience's behavior. However, by applying the above 5 ways to get more email list subscribers to your Shopify store, you should be able to grab more emails in the next few weeks or even the next few days!

If you would like to contribute to this topic by providing any extra ways to increase an email list, feel free to let us know.

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