Applaud The Naysayers!
blog post by: Jaime Ellithrope
I used to be terrified to start a business because of the negative feedback I might receive when I started putting myself out there. I was literally paralyzed at the idea that someone would shame me or call me out on a public forum like Facebook. Or maybe even worse…what if someone I was speaking to said “no”… they did not want to work with me, or that my ideas and products stink. I played the scenarios over and over until the imaginary fear became real.
Fortunately I had a village of strong heart-felt coaches and mentors support me through the process of overcoming this fear. Is this something you can relate to? Do you dream of starting a business, but you just can’t seem to get over the idea someone may crush you when you’re vulnerable? What about that new product line you’ve been dreaming of launching. Is it just too scary to launch because someone may not like it?
I wish I could say that not one single person will ever hurt your feelings or attempt to crush your dreams when you expand. It’s going to happen. But when you see this negativity in a new light, you can actually use it to shine brighter.
Let’s start with social media. It’s changed marketing forever. Billboards and yellow page ads are only in the movies anymore. We simply have to be social to grow our businesses. But…it’s now a different kind of social…a virtual social. In order to re-create that heart-to-heart connection we used to have with people over coffee or lunch, we have to do it in an electronic environment. So other than smiley faces and hearts, how do we show others we care about them? We have to get vulnerable online. In order for prospects to know, like and trust us, we have to show them we are real. And we have to do this even when we are scared. If we don’t, we stay small.
And if we stay small, we’re not out there helping the people we were meant to help. So here is the key to those last few statements: We have to play big and work through our fear in order to help those we were meant to help.
You’re not meant to help the naysayers. They were never your client anyway. When you continue to beat your drum and focus solely on those you’re attempting to serve, it doesn’t matter what the others think or say.
It’s actually a great thing you’re getting this negative feedback. Why?
Because you know your marketing efforts are working! If you’re getting any kind of feedback at all, you know someone is reading your posts, articles, and advertisements online. The whole point of marketing is to create a stir. If someone comments (with any type of feedback), you know it’s reaching people. Applaud the naysayers. Not only did they take the time to read what you have to say, they had to take the time to come up with a response! And on the flipside, you may have helped them—just with your marketing. When you get past the initial frustration and anger, think about that for a minute…
The naysayers had to actually “think” for a bit about what you said, interpret that internally, and come to a conclusion. Just in that process, you helped move them along because they had to make a decision. And the decision was not to work with you or buy your product. Whew! Think about the time and money saved on that person. Isn’t it nice you didn’t have to expense that meal and lose an hour of your day “prospecting” with that person? Better yet—you can almost guarantee that at least three more people read what you have to say. The reason I say that is because most people do not take the time to leave feedback on what they read on social media. So you know—it’s working. Just. Keep. Beating. Your. Drum. People are listening…
If you’d like to learn more about how you can attract more clients….
1. Join my Facebook Community-Client Attractor Club for FREE support, encouragement, and marketing strategy to attract more clients and grow your business. Make sure you’re logged into your Facebook account and click HERE.
2. The Client Attractor Blueprint Program is a comprehensive marketing blueprint
that teaches you how to create marketing that connects and gets RESULTS. Find out more about it HERE.
3. If you’re just plain “stuck” trying to attract more clients, let’s have a real, one-on-one chat.
Related Article: 5 Hard Truths About Starting a Business