Merchant Stories

Creating a Successful CBD Brand With Sugar & Kush

Sugar & Kush is an elite brand of cbd, catering to the discerning consumer and committed to premium quality.
Redde Payments
4 min to read

Sugar & Kush is one of the most influential CBD brands on the market today. If you're a CBD enthusiast or consumer, chances are you've heard of this headlining brand. Created by two women, Sugar & Kush has easily become a CBD brand worth watching. They've paved the way for other CBD businesses to grow within their industry and it's definitely worth talking about!

We had the great pleasure of interviewing the two amazing women behind this successful brand. We spoke with both Laura Brenner & Danielle Papajan about their journey to success and what they believe the future holds for the CBD industry. We hope their story resonates with other business owners, motivating them to keep pushing forward.

Sugar & Kush

Hello ladies! Let us first start by saying what an absolute honor it is to be able to speak with you today. Sugar & Kush has a very impressive store and online presence. What motivated you to start it?

"Thank you! Sugar & Kush was created by women to help open up the CBD to other women. Before Sugar & Kush evolved, the CBD space was highly saturated as a male-dominated industry. We want women to feel comfortable using CBD as a way to naturally help heal their bodies daily."

Do you see longevity in the CBD space?

"We absolutely see longevity in the CBD industry. We believe people are becoming well-educated on how natural healing is beneficial for adults. CBD has and continues to help people with underlying health issues through a holistic approach. "

How important is marketing to consumers of CBD?

"It's very important to market any product and especially to potential consumers. We believe education is the most important aspect when targeting consumers. We are not looking to make a quick sale, but to help women understand the health and mental benefits of CBD before purchasing."

How should a CBD business owner keep up with rules and regulations?

"To keep up with the ever changing rules and regulations of the world in allowing CBD to be purchased freely is a worthy challenge! We are constantly evolving and keeping up with federal and international guidelines. We found this to be a tedious position which has allowed us to create a team that specializes in these updates."

What’s the best way to educate consumers on CBD products?

"We put CBD education first. Our Sugar & Kush website along with our social media platforms allow customers to see the benefits, usage, ingredients, and full transparency about our team and mission. Our phenomenal customer service department takes their time to fully educate our customers on a daily basis."

Where can new CBD business owners go to educate themselves in the space? (podcasts, websites, forums, etc.)

"We encourage everyone to do their due diligence on researching the CBD space. We would say podcasts, holistic websites, forums, and even directly messaging brands are great ways to know more about what you are ingesting or applying to better your wellness."

Is it better to start with fewer products or to offer a broader product range?

"At the beginning of Sugar & Kush, we started with a few products. As we grew, over the course of several months to now over two years, we continue to expand our product lines. We really wanted to make our brand personal and over time we got to know what our customers really need and we  continue to build our lines around that."

Do you have any advice for someone just getting started with their CBD business?

"If you are just starting within the CBD world, do your research. Growing a CBD business is not easy, let alone any business. There is a lot of logistics that go into owning and running a CBD company. But if you have the desire to help others, along with surrounding yourself with the same patient and passionate individuals, then nothing can stand in your team's way."

We've enjoyed speaking with you both. We appreciate you allowing our readers to get to know your brand further. Is there anything else that you would like to add?

"We appreciate the opportunity and thank you for your time as well. To finish, we would like to say that CBD is a very grey space at the moment. Make sure you are educated in every area, from seed to sale. Owners must know the ins and outs of what is being created and sold. Having a great team of people working together to build a successful business is key!"

About Sugar & Kush

Sugar & Kush is rapidly growing and on their way to becoming an industry leader in the CBD space. They offer a wide variety of products that include CBD gummies, oils, cookies, and bath & body care products. Sugar & Kush offer products that are:

  • Premium & Potency
  • Non-GMO
  • Pesticide Free
  • Free of Herbicides or Chemical Fertilizers
  • 100% THC free
  • Legal in all 50 states

Join the thousands of customers and try Sugar & Kush's products. Just use our code: REDDEPAY20 at checkout to receive 20% off of your purchase.

If you are a CBD merchant or new to the CBD industry and you are looking for a merchant account, join us. We specialize in eCommerce businesses, specifically CBD. At Redde, we are proud to service the CBD community and would love to hear from you.

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